Adding your Facebook Pixel Code
The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. You can use the pixel to:
Make sure that your ads are shown to the right people. Find new customers, or people who have visited a specific page or taken a desired action on your website.
Drive more sales. Set up automatic bidding to reach people who are more likely to take an action that you care about, such as making a purchase.
Measure the results of your ads. Better understand the effect of your ads by measuring what happens when people see them.
Adding the Facebook pixel code to your site
Once you have created a your Facebook pixel code, you will need to add it to your website to track the conversions from your Facebook advertisement.
To do this go to Information >> Tracking and scroll down to the "Facebook Pixel Code" field.
You can then paste your Facebook pixel code into this field to track your advertisement conversion rate.